Blog and resources

LinkedIn-to-website field notes.

Practical field notes on what happens between a LinkedIn profile visit and a website enquiry. Start with the part of your journey that needs attention.

Conceptual 3D illustration

Not sure where to start? Use the free checklist

The three handoffs

Profile. Website. Next step.

LinkedIn positioning

LinkedIn Profile Optimization

A practical LinkedIn profile optimization guide: align your headline, banner, About section, Featured links, and website CTA for clearer enquiries.

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Realistic 3D laptop and connected glass symbols representing website relevance, trust, and the next action.

Website strategy

Website Conversion Strategy

Build a clearer website conversion strategy for LinkedIn visitors with message matching, offer clarity, credible evidence, mobile usability, and a focused CTA.

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Realistic 3D website button, intake form, and confirmation panel connected by an orange enquiry path.

CTA and enquiry flow

CTA Funnel Clarity

Improve CTA funnel clarity with specific button copy, a focused intake form, useful confirmation, optional booking, and meaningful conversion tracking.

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Put the ideas into practice

All resources

Realistic 3D workbook, ten-point checklist clipboard, and orange pen on a dark studio surface.

Interactive checklist

10-Point Website Funnel Checklist

Review your profile, website, and CTA. Score the journey and identify the next issue to work on, with no email gate.

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Realistic 3D website panels and magnifying glass illustrating a review of different page layouts.

Comparison study

LinkedIn Personal Brand Website Examples

Compare public-facing positioning, proof, offers, and CTA structure across nine LinkedIn-led websites.

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