LinkedIn-to-website conversion resources.
A focused library for LinkedIn-active service businesses. Diagnose the journey with a checklist, study public examples, or explore one of the three practical guides.
Start with a diagnosis
See the journey with fresh eyes
Interactive checklist
10-Point Website Funnel Checklist
Review your profile, website, and CTA. Score the journey and identify the next issue to work on, with no email gate.
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Comparison study
LinkedIn Personal Brand Website Examples
Compare public-facing positioning, proof, offers, and CTA structure across nine LinkedIn-led websites.
Explore resourceGo deeper, one handoff at a time
From first impression to enquiry
LinkedIn positioning
LinkedIn Profile Optimization
A practical LinkedIn profile optimization guide: align your headline, banner, About section, Featured links, and website CTA for clearer enquiries.
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Website strategy
Website Conversion Strategy
Build a clearer website conversion strategy for LinkedIn visitors with message matching, offer clarity, credible evidence, mobile usability, and a focused CTA.
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CTA and enquiry flow
CTA Funnel Clarity
Improve CTA funnel clarity with specific button copy, a focused intake form, useful confirmation, optional booking, and meaningful conversion tracking.
Explore resourceWant a review of your own website?
Share your LinkedIn profile and website. I will look for the first conversion gap worth fixing.